Self-hosted competitive intelligence
Sales asked what changed. You're building the answer from scratch.
Therivalyst crawls every page your competitors publish, embeds it with OpenAI, and gives you an AI analyst trained on their actual content — pricing pages, blog posts, docs and all.
✓ Add a URL. Therivalyst finds the sitemap. Indexed within the hour.
- 1 Changes detected 9
- 0 Pricing moves 1
- 0 Messaging shifts 2
- 6 Pages shipped 23
The Monday morning problem
You already research competitors. It just runs on you.
Eleven browser tabs, a slide deck that aged in public, and a product question you can only half-answer because you haven't checked their docs since last quarter. Here's the same week, both ways.
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—You check competitor sites by hand, when you remember to.✓Every page on every source re-crawled on your schedule. Nothing slips past.
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—You paste competitor pages into ChatGPT one at a time to analyse them.✓Ask anything in plain language — answers come from every page they've published, not just the one you remembered to paste.
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—You find out about a competitor's pricing change from a lost-deal note.✓Change detection flags new and altered pages the morning after they go live.
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—Competitor profiles live in a slide deck last updated three months ago.✓AI-generated profiles and a cross-competitor matrix, regenerated on demand from fresh crawl data.
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—Campaign angles come from a workshop, a whiteboard, and gut feel.✓Segment heatmap, positioning teardown, and messaging angles — generated from what your rivals actually published.
Halcyon · scrape completed 06:14 · compared to session 5 days ago
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Changedhalcyon.com/pricingPricing page updated. The $19 Starter tier is gone — free trial now requires a sales call.→ Ask: “What is Halcyon's current pricing model?” to get the full diff in plain language.
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New pagehalcyon.com/enterpriseNew enterprise landing page published. Targets “teams over 100 seats” with dedicated onboarding language.→ Do: run Positioning Teardown to update the cross-competitor matrix.
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Changedhalcyon.com — homepageHero headline swapped from “workflow automation” to “agentic workflows”. Third competitor to make this shift.→ Watch: category language is moving. Run Campaign Messaging for updated angles.
What's inside
Everything you need. Nothing you have to maintain.
Monitoring
Sitemap-aware full-site crawling with a JS-rendering fallback for sites that need it, RSS/Atom feeds, per-source crawl scoping, and robots.txt respected on every fetch.
Change intelligence
Every sweep is diffed against the previous session and rolled into a Competitor Change Report — including what a change means for your own company, not just theirs.
Eight strategy frameworks
Battlecards, Positioning Canvas, Positioning Teardown, Feature Comparison, Kano Analysis, Messaging House, GTM Heatmap and Campaign Messaging — generated on demand from live crawl data.
Ask anything
RAG chat grounded in every page you've indexed, with cited sources — not model training data.
Built for teams
Workspaces with invites and roles, plus a News feed with an on-demand digest across every source you track.
Evidence, not assertions
Every framework claim links back to the exact page it came from. Nothing is asserted without a receipt.
Who it's for
Built for the person who owns the competitive picture
Therivalyst is made for B2B SaaS teams between Series A and C — big enough to have real rivals, small enough that competitive research is somebody's third job.
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Product marketing leadTeam of 1–3 · owns the narrativeGets asked
"Why are we losing deals to Halcyon?"
Gets backA Positioning Teardown built from every page they've published: their claim, their proof, and where it's thin — sourced from actual pages, not a stale slide deck.
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Founder / Head of growthSeries A–C · in the pricing meetingGets asked
"Should we follow them on price?"
Gets backA Competitor Change Report the moment their pricing page moves, with the evidence link attached. A decision with proof under it, not a hunch.
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Sales enablementArms the floor · lives in the CRMGets asked
"I'm on a call in ten minutes. What do I say?"
Gets backA battlecard regenerated from the latest crawl: their claim, their weak spots, and the evidence link for each — ready to paste into the CRM.
The closing deliverable
From raw pages to a battlecard your reps will actually use
Every framework — Positioning Canvas, Feature Comparison, GTM Heatmap and five more — rolls up into the one artifact sales actually opens: a battlecard built from what your rival published, framed as you versus them, with a source link on every claim.
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HalcyonTheir weaknessNo native Word or Outlook add-in — reps ask for it on every call
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NorthgateWhy you winNative Word/Outlook add-ins ship in the core plan, not an upsell
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AskLandmine to plant"How do you handle redlines when the client's still on Word?"
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LinkedEvidencehalcyon.com/product/integrations — sourced, not guessed
Fair questions
The things you'd ask on the call
What sites does it monitor?
Any public website or RSS/Atom feed you add. Paste a URL and Therivalyst finds the sitemap, crawls every linked page, and re-indexes on the schedule you set — from hourly to weekly.
How does the AI analysis work?
Every answer and every framework claim is grounded in your competitors' actual indexed pages, with a source link attached — not model training data, and not a guess.
How does change detection work?
Every rescrape is compared to the previous session using content hashes. New pages, removed pages and altered content are surfaced in the Insights tab — nothing falls through the cracks.
What are the strategy frameworks?
Eight of them — Battlecards, Positioning Canvas, Positioning Teardown, Feature Comparison, Kano Analysis, Messaging House, GTM Heatmap and Campaign Messaging. All generated on demand from your indexed data, all with source links attached.
Competitive intelligence, automated
Know what your competitors published last night
Add a URL. Therivalyst finds the sitemap, crawls every page, and gives you an AI analyst trained on their content.